Kellogg Company Completes Acquisition Of BiscoMisr

15 Jan, 2015

 

In 2015, Kellogg’s company acquired BiscoMisr in Egypt as a strategic fit to its ambitious plans to expand its presence in the region and turn Egypt into a supply hub for the EMEA region.

Since then, we have shown tremendous commitment to the Egyptian market and consumer. Since the acquisition we have been heavily investing behind our people and food safety, and we have gone a long way in upgrading our manufacturing infrastructure and in the training and development of our people. Our vision is to build a strong organization that will be one of Egypt’s biggest food companies.

BiscoMisr's manufacturing capabilities, skilled labor and go-to-market infrastructure, coupled with Kellogg's technology, iconic brands and marketing expertise, will enable both to emerge stronger in Egypt and other North African countries.