Biscomisr Inauguration Event
Biscomisr inauguration event
31 Oct, 2019
Kellogg Company, the world’s leading cereal and snacks manufacturer is celebrating five years of sustainable success and growth in Egypt and total investments of approximately EGP 7.2 Billion during that time. To mark the occasion, we hosted an event at our factory with the honorable presence of Prime Minister Mostafa Madbouly, Minister of Investment and International Cooperation Dr. Sahar Nasr, CEO of the General Authority for Investment and Free Zones Counselor Mohamed Ahmed Abdel Wahab, Global CEO of Kellogg Company Steve Cahillane, a special delegation from the US Embassy in Cairo and numerous special guests.
The event included inauguration of development works in BiscoMisr, an overview of Kellogg's vision, reviewed Kelloggs’ acquisition journey in Egypt, and focused on the company’s business and investments in Egypt.
Madbouli hailed BiscoMisr’s success story in Egypt, highlighting that the government had been working heavily to make the country attractive to the foreign investments, in continuous attempts to lure investors to expand their businesses and pour more investments into the economy.