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Biscomisr As a Kellogg's Company Signs Long-Term Partnership Agreement With The Egypt's Food Banking Regional Network

Biscomisr as a Kellogg's Company signs long-term partnership agreement with the Food Banking Regional Network

30 Dec, 2018


Kellogg Company, the world’s leading cereal company and the owner of BiscoMisr and MassFood companies, recently signed a partnership agreement with the Food Banking Regional Network (FBRN), a non-profit organization seeking to eliminate regional hunger through founding, developing and supporting food banks in the region in cooperation with broad spectrum of partners, sponsors and members.

Kellogg Company has worked with the FBRN on a number of initiatives in Egypt over the last five years and is now developing a broader more strategic long-term partnership to promote nutrition education and nourish families so they can flourish and thrive in Egypt and across the region.

“Kellogg Company’s legacy of community support dates back nearly 100 years, with a specific focus on causes benefiting children,” said Lamia Fakhr, Corporate Affairs Director – Middle East and North Africa, Kellogg Company. “We continue to recognize that our support for communities can have a significant impact on those in need. Our strategic partnership with FBRN focuses on feeding kids in Egypt – home to the Company’s largest business units in the region and it also supports large scale strategic action regarding food waste which could have significant long-term impact in Egypt, the GCC and middle east regions and around the world.”

“We are thrilled to team up with Kellogg Company to further improve the lives of children in Egypt and rationalize food waste in the region,” said Dr. Moez Elshohdi, CEO of the Food Banking Regional Network (FBRN). “This agreement comes in line with our aim to relieve hunger, fight malnutrition and managing food waste. We proudly work on regional and international levels to unite and coordinate food and nutrition relief efforts, activating them within a general framework of joint action.”

The Kellogg School Feeding program aims to meet the basic nutritional needs for the students, promoting healthy eating habits, decreasing the percentage of school absenteeism and drop-out rates and minimizing child labour. With the expanded partnership agreement, a new dimension to the program will be to assess the impact of student meals on their health by comparing their performance before and after the start of the program.

The new Back to School project will encourage children that have dropped out of school in Cairo to re-attend and continue their education journey, Kellogg will contribute to their school fees and provide them with backpacks and snacks as further encouragement to attend.

The third element of the long-term partnership with FBRN will provide support for FBRN CEO Dr. Moez Elshohdi efforts to advocate for policies and laws forbidding food waste in selected countries in the GCC and North Africa. This is an extension of Kellogg’s global commitment to embracing food loss and waste reductions by minimizing the world food loss and waste in half by 2030.

One of the company’s flagship programs in this regard is Better Days. Since launching the program in 2013, Kellogg has provided more than two billion servings of food to people in need, In Egypt, Kellogg Egypt contributed by donating products and funding a kitchen in El Damerdash primary school, providing 600 students with a healthy hot meal every day. 

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