Better Days
Through our plant-based foods, Kellogg is driving growth through purpose, addressing food security and creating Better Days for 3 billion people by the end of 2030.
In 2016, Better days program was launched in Egypt supporting our global commitment.
Strategic Partnership With Egyptian Food Bank
Our Commitment is simple, we lead and take responsibility for our society and beyond our industry. Our partnership with EFB (Egyptian Food Bank) maintains our social impact by donating our food products to people in need and supporting nutrition education programs.
Nourishing With Our Foods
Today, we recognize the important role our foods play in positively impacting wellbeing across the physical, emotional and societal needs of people, communities and the planet.
Feeding People In Need
According to the World Food Programme, the world produces enough food for everyone. Yet, one in nine people continue to struggle with hunger, and one in three suffer from malnutrition.
In Egypt we are proud to establish the first Breakfast Club in El Demerdash primary school in Cairo.
Nurturing Our Planet
We are committed to taking a leading role in addressing food security through the urgent and interrelated issues of accessible and nutritious food, sustainable production and hunger relief. This work starts in the field where farmers take care to cultivate high-quality foods, using responsible and sustainable practices.
Living Our Founder Values
W.K. Kellogg’s saw the value of plant-based foods and protecting our environment long before others and put a great deal of land into conservation for future generations. He was passionate about helping others and donated nearly all his personal wealth to create the W.K. Kellogg Foundation.
Our Founder values are foundational to the company and have become our global direction of how we serve society today.