Vision

To build on our success and high standards in the confectionery industry to expand into a well -established confectionery Company. We plan to extend export overseas thereby generating a long-term sustainable competitive advantage thus providing superior returns for our shareholders.

Mission

We are dedicated to our promise of delivering the best quality products to consumers who have relied on us for a long time. BiscoMisr is committed to creating confectionary products that meets every body’s tastes.

Our mission is to create value by fulfilling our commitments to our customers and our employees, as our success was not and will not be simply for just providing the right products, but it's a mixture of innovation and determination, and maintenance of our high standards that are well known for the name of BiscoMisr.

Objectives

At BiscoMisr we always aim high. Our objective is to become a diversified food company specializing in every type of confectionery from candy to breakfast cereal, and widen our operations to include exports to different countries.

We are totally committed to our consumers and work around the clock in every department to fulfill their demands. From production to marketing, everyone at Biscomisr is fully focused towards producing a high quality product that is offered at a competitive price.

Since the privatization of BiscoMisr, management has taken on a new motto: customer satisfaction always comes first.

We foster innovation across the board to help the company achieve customer, employee and shareholder satisfaction as well as to maintain our leadership position in the market.