In 2006, a year after the change of management at BiscoMisr, the company had exported LE 20 million worth of its confectionary products to 15 African countries and 7 Arab countries and is still eyeing further growth.

Bolstered by the COMESA agreement, BiscoMisr’s largest export market became Africa with South Africa, Niger, Kenya and Madagascar… etc accounting for 46% of the company’s total exports in 2006.

BiscoMisr products have strong presence and brand recognition in the African markets, quelling competition with their top-quality product and packaging.

While BiscoMisr is famous for its biscuits, other products such as toffee candies and caramels have a bigger market outside Egypt than inside.

During the Feast, BiscoMisr exports its kahk to North America, Australia and Europe to meet the demands of the Arab communities living abroad, as Kahk is one of the company’s best sellers both locally and internationally.

BiscoMisr products have also found a niche market among European Muslims who prefer our halal products.

1 - Plain biscuits